DUKAN NAYI HAI: Mysore Saree Udyog Expands Heritage Presence with Flagship Outlet in Hyderabad

Mysore Saree Udyog, a pioneering name among India ethnic wear brands, celebrated the opening of its flagship store in Hyderabad, marking a significant milestone in the rich legacy it holds in Bangalore. The strategic location in Jubilee Hills reflects the brand's unwavering commitment to timeless elegance and impeccable craftsmanship.

Spanning 15,000 square feet across four floors, the new outlet proudly showcases a carefully curated collection of pure silk sarees, lehengas, fabrics, ready-to-wear ensembles, unstitched suits, salwar kameez, and dupattas. Seamlessly blending traditional and contemporary styles, these offerings cater to diverse occasions, with in-house design interventions ensuring exclusivity and top-notch quality. The store's dedication to authenticity is underlined by on-site real-zari testing and Silk Mark certifications for every fabric.

Mirroring its Bangalore counterpart, the Hyderabad store introduces a unique price match guarantee and offers various customer service options, including WhatsApp commerce and video call shopping. More than just a retail space, the new outlet embodies a commitment to exceeding expectations and delivering an outstanding shopping experience, both online and offline.

Kamlesh Talera, one of the founders of Mysore Saree Udyog, expressed excitement about the brand's entry into the Hyderabad market. He stated, 

"Nestled in the heart of Hyderabad, surrounded by picturesque neighborhoods, this area exudes a timeless charm—much like our brand. With a legacy spanning four distinguished decades, we strive to keep up with the trends without compromising on our core DNA anchored in transparency, superior quality, and customer satisfaction. We are excited to enter a new market that resonates with our values, appreciates craftsmanship and rich heritage, and reinforces our dedication to offering unparalleled elegance and service."

Established in 1982, Mysore Saree Udyog has been on a mission to preserve the heritage of Indian textiles, supporting the craftsmanship of over 3000 artisans nationwide. As it expands beyond Karnataka, the brand aims to strengthen its offline retail footprint, bringing its legacy of elegance and tradition to new horizons.